Agent-readiness report
Is Migros agent-ready?
No class of agent can use Migros today: they cannot read it.
migros.ch, last scanned yesterday, on 28.10.2026
Agent classes working
0/3
Score history
▼ 813 scans since 29.08.2026
- 5
- Blocking agents
- 9
- Weak spots
- 12/26
- Checks passed
What costs Migros the most
0 of 3 agent classes work
- ✕Answer engines & research agents
- !MCP tool-callers
- !Summarisers & knowledge agents
- ✕
No discoverable sitemap
Agents have to find pages by luck instead of reading a list.
Blocker - ✕
No llms.txt
Nothing tells an agent where the useful pages, feeds and policies are.
Blocker - ✕
The site does not say who it is
A model cannot tell that this domain is the brand it was asked about.
Blocker - ✕
Bot protection blocks declared agents
Agents get a challenge page instead of the site, which reads to them as broken.
Blocker - ✕
No API or feed to read
Every integration has to scrape HTML, which most integrators will not do.
Blocker
✓12 checks passed, 9 more to fix+−
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AI search visibility
Major retail cooperative providing groceries, general merchandise, and various services for consumers primarily in Switzerland.
We asked Gemini
“A buyer asks: which companies would you recommend for Major retail cooperative providing groceries, general merchandise, and various services for consumers primarily in Switzerland. in Primarily Switzerland, with some international presence through subsidiaries in specific sectors like travel.? Answer as you normally would and name the companies you would suggest, with their websites.”
For a major retail cooperative primarily serving Switzerland with groceries, general merchandise, and various services, including some international presence in sectors like travel, I would recommend both Coop and Migros. These two organizations are the dominant forces in the Swiss retail cooperative landscape, offerin…
✓Mentioned| Website | Gemini | ChatGPT Unlocked with AI monitor | Perplexity | Copilot | Other |
|---|---|---|---|---|---|
| migros.ch | ✓Mentioned | ||||
| denner.ch62/100compare | ✕Not visible | ||||
| ✕Not visible | |||||
| lidl.ch42/100compare | ✕Not visible |
Approximate assistant usage share, StatCounter. Gemini also answers inside Google Search (AI Overviews, 2B+ monthly users).
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Machine interfaces
Migros exposes 3 of 8 interfaces agents look for: AI crawler access, MCP server, Machine-readable contact.
Locked
All 8 interfaces and 26 checks for migros.ch
See which interface is missing, what each check looked for, and what to change to pass it. Free account, no card.
View detailed signalsThe seal
Not yet certified
migros.ch is in progress: Partly readable. Not yet good enough to display a public mark. Reach 60/100 to earn Agent-Readable and display it on your site.
Preview of Agent-Readable, greyed out until migros.ch scores 60/100. There is no embed code until it is earned.
- Agent-Ready Champion90+
- Agent-Ready75+
- Agent-Readable60+
- In Progress40+, dashboard only
Questions where AI models name Migros
- Welche Website in der Schweiz ist die beste Adresse für fleisch online kaufen?named, position hidden
- Wer bietet fleisch online kaufen in der Schweiz an, und wen würdest du empfehlen?#2 of 20
- Ich suche fleisch online kaufen in der Schweiz. Welche Anbieter nennst du?#1 of 20
- Wo kann ich Fleisch für Fondue Chinoise online bestellen?named, position hidden
- Wie vergleiche ich Anbieter für fleisch online kaufen?named, position hidden
Migros and AI agents: common questions
Is Migros readable by AI agents?+−
Migros (migros.ch) scores 48 out of 100 for agent readiness, grade D, measured yesterday, on 28.10.2026. 0 of 3 agent classes we test can use the site, and 5 checks currently block agents outright.
What stops agents from using migros.ch?+−
The heaviest problems are: No discoverable sitemap; No llms.txt; The site does not say who it is; Bot protection blocks declared agents; No API or feed to read. Each one is scored from a public HTTP response, and the fix for each is listed in the signed-in report.
How is the Migros agent-readiness score calculated?+−
Qomvia fetches public pages of migros.ch as an AI agent would and runs the core checks every site gets across 6 groups: Machine access, Content legibility, Discovery surface, Identity & policy, Agent-facing performance, Agent protocols. Checks are weighted by how much an agent loses when they fail, and the score is expressed out of 100.
How often is this score updated?+−
Public scores are re-checked when the site is re-scanned; tracked domains are re-scanned weekly and their owners are alerted when a check regresses. This page shows the scan from yesterday, on 28.10.2026.
Compare and keep reading
Scores are computed from public HTTP responses only. We never submit forms, never attempt a purchase and never bypass a bot challenge. Disagree with a result? Request a correction or opt this domain out.