Is Patagonia agent-ready?

patagonia.com · scanned 2026-08-29 · rubric v1.0.0 · 21 read-only requests

How this is measured

Score by dimension

Machine access14/25
Product data legibility0/25
Agent-commerce protocols0/20
Checkout traversability5/15
Agent-facing performance6/10
Policy clarity0/5

Score history

First scan. Re-scan in a month to see whether anything moved.

What we measured

Machine access

25 pts

partialrobots.txt allows AI crawlers8/10
No robots.txt found — nothing is blocked, but crawl guidance is missing.
Fix: Allow the shopping-relevant AI user agents on your public catalogue paths in robots.txt.
passProduct paths are crawlable5/5
Product path /products/ is crawlable by all checked agents.
failServes content to a non-browser user agent1/6
HTTP 404 for the bot user agent.
Fix: Allowlist declared AI agents in your WAF/bot manager instead of serving them an interstitial.
failContent is server-rendered0/4
Raw HTML is effectively empty (9 characters of text).
Fix: Server-render product name, price and availability, or expose them in JSON-LD.

Product data legibility

25 pts

unknownValid Product structured data0/8
No product page could be discovered from the homepage.
Fix: Emit schema.org Product JSON-LD with name, image, description and sku on every product page.
unknownOffer with price, currency and availability0/7
No product page could be discovered.
Fix: Add an Offer with price, priceCurrency and availability to your Product JSON-LD.
unknownStable product identifiers0/3
No product page could be discovered.
Fix: Publish gtin13, mpn or sku in your Product JSON-LD.
unknownCategory pages expose an ItemList0/3
No category page could be discovered.
Fix: Add ItemList JSON-LD with product URLs to category and search pages.
failMachine-readable product feed0/4
No product feed found at the conventional locations.
Fix: Publish a products.json / Google Merchant feed and link it from robots.txt or /.well-known.

Agent-commerce protocols

20 pts

failAgentic Commerce Protocol support0/7
No ACP or agentic-checkout endpoint detected.
Fix: Expose an ACP feed/checkout endpoint or enable your platform's agentic-checkout integration.
failllms.txt guidance file0/5
No llms.txt found.
Fix: Publish /llms.txt listing catalogue entry points, feeds, policies and contact.
failMCP or A2A discovery document0/5
No MCP or A2A discovery document found.
Fix: Publish /.well-known/mcp.json or /.well-known/agent.json describing your endpoints.
failMachine-payable endpoint signals (x402 / AP2)0/3
No x402 or AP2 signals detected.
Fix: If you sell digital access, return 402 with x402 headers; otherwise adopt AP2 mandates via your PSP.

Checkout traversability

15 pts

failCart or checkout entry point is reachable1/5
Cart URL returns HTTP 404.
Fix: Expose a stable /cart URL that renders without JavaScript and is not disallowed in robots.txt.
partialNo forced login before checkout4/6
No login wall detected, but guest checkout is not stated explicitly.
Fix: Offer guest checkout and defer account creation until after the order.
unknownCheckout forms are semantically labelled0/4
No form fields rendered server-side to assess.
Fix: Add standard autocomplete attributes (given-name, postal-code, email …) to checkout inputs.

Agent-facing performance

10 pts

passTime to first byte4/4
TTFB 726 ms.
passHTML payload size2/2
Homepage HTML 0 KB.
failSitemap is discoverable and structured0/4
No sitemap found at /sitemap.xml or in robots.txt.
Fix: Reference an XML sitemap index from robots.txt and keep each file under 50k URLs.

Policy clarity

5 pts

failStated automated-access policy0/3
No automated-access or AI policy found.
Fix: Publish an AI/automated-access policy page and reference it from llms.txt and robots.txt.
failMachine-readable contact / API surface0/2
No security.txt or API description found.
Fix: Publish /.well-known/security.txt and an openapi.json or documented API endpoint.

Embed the badge

The badge updates automatically on every re-scan, so it always shows your current score.

<a href="https://qomvia.com/site/patagonia-com"><img src="https://qomvia.com/badge/patagonia-com.svg" alt="Agent-readiness score 25/100" width="200" height="40"></a>

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Scores are computed from public HTTP responses only. We never submit forms, never attempt a purchase and never bypass a bot challenge. Disagree with a result? Request a correction.